Garth Brooks Explains Why Keeping Concert Tickets Affordable Remains a Priority Ahead of All on My Roots Tour
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Garth Brooks believes fans shouldn’t be separated by ticket prices, saying where someone sits at a concert should be determined by chance rather than by how much they can afford to spend.
As concert ticket prices continue to rise across the music industry, Garth Brooks says he remains committed to making his shows accessible by keeping ticket prices fair for every fan.
With his Blame It All On My Roots Tour set to begin next month, the country superstar explained why he continues to use a flat-price ticket system, meaning every seat in the venue costs the same whether it’s in the front row or the upper levels.
Brooks said the decision starts long before tickets go on sale. According to him, many artists choose guaranteed tour agreements, where promoters pay performers a fixed amount and assume the financial risk. While that arrangement guarantees the artist a paycheck, it often means surrendering control over ticket pricing. Brooks said he prefers to maintain that control so he can keep prices reasonable for fans.
He pointed out that the average ticket for a country concert now costs about $175, and that’s before adding expenses such as parking, food, transportation, and merchandise. Brooks noted that attending a concert has become a significant financial commitment, especially for families or groups.
By managing ticket prices himself, Brooks believes he can ensure that longtime supporters—regardless of their income—still have an opportunity to attend his concerts without paying premium prices for better seats.
He said seating should never be determined by a person’s financial situation. Instead, he believes every fan should have an equal chance of sitting anywhere in the arena through luck rather than affordability.
Brooks explained that this philosophy is deeply personal. He said it would be heartbreaking to tell his own children they couldn’t sit closer to the stage simply because those seats were too expensive. Charging one price for every ticket, he added, creates a more inclusive atmosphere where every audience member feels equally valued.
According to Brooks, this approach helps foster a sense of community inside the venue, with everyone sharing the same experience regardless of where they end up sitting.
Although maintaining equal ticket prices has become increasingly difficult as touring expenses continue to climb, Brooks said the rapid rise in concert costs has only strengthened his resolve. While acknowledging that producing tours today is far more expensive than it was in the 1990s, he stressed that even ticket prices many people consider modest can still represent a significant expense. He also recalled that during his Comeback Tour, parking fees in some cities were actually higher than the cost of admission, highlighting just how expensive attending live events has become.